Branding, Art Direction, Logo Design
Goal:
Reverb Records is a music store based in Detroit, MI. It needed a rebrand to reflect its focus on flourishing artists' passion for music by creating a collaborative and welcoming environment.
Reverb Records is a music store based in Detroit, MI. It needed a rebrand to reflect its focus on flourishing artists' passion for music by creating a collaborative and welcoming environment.
Services:
Brand Identity, Logo Design, Marketing Collateral, Social Media,
Brand Identity, Logo Design, Marketing Collateral, Social Media,
Process:
I discussed with the owner what his goals were and how we could work towards that goal. We concluded that the look of the business was turning people away as they felt it was not an inviting environment. I then used the creative brief to select all the words that stood out and see what adjectives connected to his vision.
I discussed with the owner what his goals were and how we could work towards that goal. We concluded that the look of the business was turning people away as they felt it was not an inviting environment. I then used the creative brief to select all the words that stood out and see what adjectives connected to his vision.
From there, I designed three stylescapes, and he chose the one he felt best reflected the vision for his business. I used the stylescape to craft a few logo options that matched the aesthetic, and we landed on the reverb soundwave logo and brandmark. Finally using the logo and brandmark, I built off the brand guidelines and marketing collateral to create the vision he needed to help his business stand out.
Outcome:
The rebrand resulted in an increase in foot traffic and sales as well as strengthening the business engagement through a social media presence.
The rebrand resulted in an increase in foot traffic and sales as well as strengthening the business engagement through a social media presence.
Impact:
Artists have worked as long as they wanted, giving the business more repeat customers and more people interested in coming and staying.
Artists have worked as long as they wanted, giving the business more repeat customers and more people interested in coming and staying.
