Logo/Brand Identity
Goal:
Cappuccino Noir; a small emerging coffee shop, asked for a logo and brand identity that portrays their business as warm and inviting. They wanted the brand to feel welcoming to everyone as they wanted to educate people about different coffee brewing methods.
Cappuccino Noir; a small emerging coffee shop, asked for a logo and brand identity that portrays their business as warm and inviting. They wanted the brand to feel welcoming to everyone as they wanted to educate people about different coffee brewing methods.
Services:
Logo Design, Brand Identity
Logo Design, Brand Identity
Process:
Meeting with the owner we discussed the message she wanted the brand to portray versus other coffee shops. She explained she wanted the business to educate women within the range of 18 - 45-year-olds in differing brewing methods and their processes and the results that each brings.
Meeting with the owner we discussed the message she wanted the brand to portray versus other coffee shops. She explained she wanted the business to educate women within the range of 18 - 45-year-olds in differing brewing methods and their processes and the results that each brings.
With knowledge being the focus and owls being an aspect that the owner wanted to be added as it was her favorite animal, the combination worked out perfectly as symbolically owl represents wisdom and knowledge. After multiple revisions, we crafted a modern logo that felt inviting while representing knowledge in its design.
Outcome:
The final logo presented the logo and business as polished, versatile, and welcoming to a whole new audience seeking a brand to which they could relate their love for coffee.
The final logo presented the logo and business as polished, versatile, and welcoming to a whole new audience seeking a brand to which they could relate their love for coffee.
