Visual Identity, Marketing Collateral, Event Photography
Goal:
The Ability Awareness Fair was an event in which I designed the visual identity and marketing material for the Services to Students with Disabilities (SSD) for California State University San Bernardino
The Ability Awareness Fair was an event in which I designed the visual identity and marketing material for the Services to Students with Disabilities (SSD) for California State University San Bernardino
Services:
Visual Identity, Logo Design, Marketing Collateral, Social Media, Event Photography
Visual Identity, Logo Design, Marketing Collateral, Social Media, Event Photography
Process:
After meeting with the director of the Services to Students with Disabilities, I started coming up with ideas for the visual identity focusing on making it inclusive for all audiences including those visually impaired. I concentrated on utilizing color to contrast the text and for those suffering from color blindness to still feel that it can grab their attention. Using layout, typographical hierarchy, and color to ensure my goal of legibility and inclusiveness were met without sacrificing creativity.
After meeting with the director of the Services to Students with Disabilities, I started coming up with ideas for the visual identity focusing on making it inclusive for all audiences including those visually impaired. I concentrated on utilizing color to contrast the text and for those suffering from color blindness to still feel that it can grab their attention. Using layout, typographical hierarchy, and color to ensure my goal of legibility and inclusiveness were met without sacrificing creativity.
Outcome:
The event was reported to have a bigger student turnout than expected and the department got more students who reported disabilities than before.
The event was reported to have a bigger student turnout than expected and the department got more students who reported disabilities than before.
Impact:
Being such a huge success has caused more funding for the department and a bigger focus on making the event bigger for the next year.
Being such a huge success has caused more funding for the department and a bigger focus on making the event bigger for the next year.
